Amazon.Com Essay

1679 words - 7 pages

AMAZON.COM ?Isn?t it ironic that one of the biggest successes on the Internet sells books, a product that the medium was supposed to make obsolete?(4)? Amazon.com opened its virtual doors on the World Wide Web in July 1995 and today offers one of the Earth?s biggest selections, along with online auctions and free electronic greeting cards. Amazon.com thrives to be the world?s most customer-centric company, where customers can find and discover anything they might want to buy online; electronics, computers, kitchen supplies, books, music, DVDs, videos, photo items, toys, baby and baby registry, software, computer games, video games, cell phones and service, tools and hardware, travel services, magazine subscriptions and outdoor living products (3). Basically Amazon.com provides anything for anyone at a sensible price.The man behind this online masterpiece is CEO, founder,1999?s Time magazine ?Man of the Year?(6) Jeff Bezos. What started as a little online bookstore in the family garage, has now developed into one of the largest, diverse online businesses in the world(6). A young Jeff Bezos saw the potential of the Internet and took the initiative. Many possible investors would tell him that he was foolish, and that there was no way it could work. Now, the man who was told it was impossible and that his ideas were worthless, is said to be worth from $2-$9 million dollars(1).Amazon.com has been highly criticized for being a non-profit organization. Some say that the company will not last long because of this. All profit gained goes back into the company, paying wages, expanding, creating partners, etc. This company strategy has been studied by business majors and discussed in Economic classes throughout the nation. Amazon.com has broken many key business rules in its seven years of existence, yet it remains the leading online retailer today. We are going to take a look at this booming company?s strengths, weaknesses, and its threats.Obviously a company that is exceptionally successful must have a great deal of strengths, and Amazon.com is no exception. Amazon.com?s 9,000 employees are committed, intelligent, and take pleasure in doing what they do. Since the early years, Amazon.com has had a fanatical commitment to customer satisfaction and still follows that belief to this day, thanks to the workers. Not many companies can keep its personnel content while they are working relentlessly. Employees also have extensive stock ownership in the company, so they care about customer satisfaction, revenue growth, and possible ?profit?.The main asset to this company though must be CEOJeff Bezos. His enthusiasm and charm make him an ideal boss to work for. His genuine concern for the company and its employees are rare to come by in today?s business world. It is said that he hangs up dry-erase boards in the elevators so the workers can write down complaints, ideas, or anything else that they believe could better Amazon.com. That is just one example of how Bezos...

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