British Airways Case Study

1162 words - 5 pages

In this week’s assignment we will discuss some theories on implementing change such as organizational development and change management, and how they relate to the case study of British Airways (BA). First, we will identify some of the key issues from each change perspective that are presented in the case study. Then, I will give my opinion on how I would have handled the change presented in the case study from the perspective as a consultant retained by BA. Then we look at what change perspective or combination of change perspectives provide the best understanding of the issues presented in the case study. Finally, we will discuss what broad conclusions emerge from the analysis of the case study?
From the Change Perspectives What are the Key Issues in the Case Study
For the first part of this week’s assignment let us look at the key issues about the BA strike from each change perspective (organization development (OD), Sense-making, change management, contingency, and processual). In the case study it appears that the BA swipe card change met many aspects of the classical OD perspective presented in our text on pages 192-194 (Palmer Dunford, Akin 2009). In the case study this change (implementation of new swipe card system) was planned and not spontaneous change. The organization’s leadership was committed to the change (BA management introduced the swipe card system). This change was aimed at improving effectiveness of the organization (BA hoped improve the efficient use of the staff).
Now, let us look at the case study from the sense-making perspective. In our text the sense-making model presents an alternate approach to the OD process (Palmer Dunford, Akin, pg. 204, 2009). In this case study I believe that BA did not follow the eight features of the sense-making framework (1:Sense-making and identity construction, 2:Social sense-making, 3:Extracted cues of sense-making, 4:Ongoing sense-making, 5:Retrospection, 6:Plausibility, 7:Enactment, and 8: Projective sense-making).
As for the perspective of change management, the case study does not have many details that show this element. BA may have used some part of this change perspective such as a planned change management model to aide in formulating a change plan but those details are not shared in the case study. For the Change perspective of contingency BA appears to use a task-focused transition (the overall change is driven from the top) to implement the new swipe card system. For the processual change perspective, I believe from the information that is present that BA was attempting to create a strategic change. But there is not enough information to determine if BA was following the principals of the processual approach.
How Would I Advise British Airways to Handle the Proposed Change
Next, would like to discuss how I would try to handle the issues presented in this case study if I was retained by BA as a change consultant. I first would study the BA’s organizational...

Find Another Essay On British Airways Case Study

British Airways - Managing Change Essay

3073 words - 12 pages has small ad hoc groups working in parallel with the formal structure, with responsibilities that cut across different functions, or in some case duplicated these functions.British Airways have a board and a leadership team. Whilst the structure would lend itself to a hierarchical one, British Airways encourage employee participation, suggesting a top down and bottom up approach. British Airways are set up as a traditional hierarchical structure

British Airways Labor Dispute Essay

1931 words - 8 pages regulation of the aviation sector around the globe has also greatly influenced issues related to workforce organization in this industry, especially in the Western world. In this report, the shift in the approach to employee relations will be discussed based on the case of one of world’s biggest airlines – British Airways. A concise environmental analysis will be presented with a special focus on the implications the changing political

Employment relations within British Airways

1413 words - 6 pages « Changing nature of employment relations in British Airways »Introduction:To introduce the BA case we can call to mind the background of this company, which is /was the national British airline. BA was born in April 1972; it is the result of the merge between BOAC (British Overseas Airways Corporation) and BEA (British European Airways). At the beginning it was really hard for both team to work as a coherent whole because of the

British Airways Swipe Card Debacle

1073 words - 5 pages Many companies go through changes along the years whether its building up a workforce or downsizing, companies must have systems in place to deal with the many changes. In taking a look into British Airways (BA) and what occurred from the start of the strike to introduction of the new swipe cards system BA failed to provide answers to employees before implementing the new system. BA reasoning for the new system should have been discussed before

British Airways, KLM and Austrian Airlines

1262 words - 5 pages . Compared to Austrian Airline report, British Airways does not use as many bullets.In the case of the Austrian Airlines, the report has many white spaces and big distance between lines making the lecture easier.(see appendix 4, page 10 ) Furthermore, the text size is not too big or too small and the black colour makes the text easily to read. The headings are descriptive, have a bigger size than the text and are coloured in red which make them

British Airways "World's Leading Airline 2007" LUCK OR MARKETING?

4772 words - 19 pages environments in which British Airways operates using PEST analysis. In this paragraph we stated political, economic, social and technological environments positive and negative influence areas, which have to be carefully considered before starting and operating in chosen business, in this case airline industry. To position correctly business in the market, every company must identify its strengths, weaknesses, opportunities and threats or otherwise

Analysis Of The Success Of Cultural Change Within British Airways

5852 words - 23 pages BIBLIOGRAPHY Barsoux, J-L and Manzoni, J-F (1997a) 'Becoming the World's Favourite Airline' British Airways 1980-1993. Bedford: European case clearing house Storey, J, (1992) Developments in Management of Human Resources. Oxford. Blaxwell. (www.Britishairways.com/inside/factfile/overview/docs/history.shtml.) Blyton, P and Turnball, P (1998) The Dynamics of Employee Relations (2nd edition). Macmillan. Mullins, Lg (2002) Management &amp

Analysis of British Airways

3299 words - 13 pages TABLE OF CONTENTS PAGE 1. British Airways: Overview 4 2. Key stakeholders 4 3. Mission and objectives 5 4. Market structure 6 5. Managing diverse cultures 7 6. Economic changes, fiscal and monetary policy 8 7. Regulation 11 8. Conclusion and Recommendations 12 9. References 14 Executive Summary British Airways has focused its mission and objectives towards satisfying its key stakeholders that include employees, customers

British Airways VS Ryanair

3210 words - 13 pages Both British Airways (BA) and Ryanair (RA) are successful airlines at the top of their respective markets. BA is a more traditional, long haul full service carrier, while RA is part of the new bread of short haul, low cost, low frills carriers. The aim of this report is to give an overview of the industry, and the two companies, looking briefly at their history and future strategy and then to perform a financial analysis on both companies from

Key Stakeholders Investment in British Airways

738 words - 3 pages Key stakeholders of British Airways include customers, employees, those who have invested in BA by buying shares of the business as well as corporate organizations. To analyze the stake holders in BA the power/interest matrix (Gardner et al, 1986) can be applied in terms of its power and matrix. Brand reputation, economy of scale and cost control are some the key success factors of BA. In addition to Boston Matrix can position BA’s business in

case study

1093 words - 4 pages CASE STUDY 2 -THE BRITISH AIRWAYS SWIPE CARD DEBACLE 1The British Airways Swipe Card Debacle (Chapter 8)Amanda Rector9/28/2014MAN4741Case Study #2AbstractBritish Airways experienced a huge economic loss, as well as reputation loss on Friday, July 18, 2003. Located at the Heathrow Airport in London, British Airways experienced a 24-hour wildcat strike which initially was ran by over 250 check-in staff around 4 p.m. that day and was not organized

Similar Essays

British Airways Case Study

3464 words - 14 pages leader of airline marketing. For this reason, the most important major find the position of whole market for the British Airways. In this essay, firstly, I would introduce some academic articles, which can help people more clearly to understand this topic. Second extent to a discussion of the case study methodology; include why it is useful and limitation of it. Next, I could describe the case study which I might use two models; the main model

British Airways Essay

3360 words - 13 pages case, Dunkerly should use the thrust strategy. British Airways is one of the biggest airlines. They can attack on a specific competitive market niche, which is Latin America market. As mentioned earlier, Latin America is a potential market. Brazil, the largest country in Latin America, was BA's most important market in Latin America. In 1996, it accounted for 50 percent of BA's Latin America business (80,000 passengers) and with the necessary

British Beef Industry, Case Study

2319 words - 9 pages ....................................93.2 Potential Markets....................................94.0 References...............................................................105.0 Bibliography...............................................................115.1 Books5.2 Online Resources1.0 TERMS OF REFERENCEAs you are aware, the British beef industry has suffered considerably both domestically and globally since 1996 when the European Union placed a

British Airways Plc Essay

4933 words - 20 pages of top-coat; otherwise it may become necessary to sandpaper the surface.A new livery on one Boeing 747 may involve as little as 750 litres (in the case of KLM) or as much as 1,300 litres of paint (with a mass of approximately 350 kg.). In addition, it may be necessary to use 4,500 sheets of sandpaper and three and a half km. of adhesive tape. It takes British Airways 2,450 man hours (during an 11 day period) to strip and paint a Boeing 747