Organization Behavior Essay

8785 words - 35 pages

1: Organization's Background:PTVOrganization # 1The Pakistan TV came into being with the Pakistan Television Corporation. It is the National Broadcaster of Pakistan. The National Television is governed by the board of directors duly appointed by the Pakistan Government. Pakistan Television Corporation Limited (PTV) is a public limited company. All its shares are held by Government of Pakistan. The decision to establish a general purpose television service with the participation of private capital and under the General Supervision of the Government of Pakistan (GOP) was taken in October 1963. Subsequently the GOP signed an agreement with "Nippon Electronic Company of Japan", allowing it to operate two pilot stations in Pakistan. The first of these stations went on air in Lahore on 26 November 1964. On the completion of the experimental phase, a private limited company, called Television Promoters Limited was set up in 1965 which was converted into a public limited company in 1967. "Ubaid-Ur-Rehman", First GM, (Founder and Chief Executive of PTV), by appointment of "President Ayub Khan."Mission Statement:To impart refined, modern and superior Education.To disseminate information that is accurate and authentic.To offer healthy and value-oriented Entertainment.Bringing the Pakistan to the World and the world to the Pakistan.Stimulating creativity and cultural excellence.Vision Statement:"PTV will be the voice of freedom from the Asian subcontinent. It will highlight the issues of concern and the cultural richness of its people through information, discussion andentertainment. PTV will propagate transparency of responsibility that will ensure its position as the most credible and meaningful source of information, through quality programming based on issues. PTV will provide entertainment audiences can relate to, thereby creating viewers loyalty and response. PTV will forge an alliance amongst its three stakeholder's viewers, advertisers and shareholders to maximize viewer ownership. PTV will invest in human resources as it recognizes it to be the foundation upon which the PTV future will be built. It is this very foundation that will allow PTV to attain and sustain a leadership position, thus fulfilling the promise associated with its creation."Nature of Business:It is an International Electronic Media service providing News and Entertainment services.Types 1 of products:News, Entertainment, Infotainment, sport, and language channels.Products:It is not actually a manufacturing business rather a service business that generates a TV channels namely:PTV HOME (Entertainment)PTV NEWS (NEWS)AJK TV(Infotainment)PTV BOLONPTV GLOBALPTV SPORTSPTV NATIONALPTV WORLD (English News)Competitors:The main competitors of PTV areGEO NetworkARY NetworkHUM TVEXPRESSDunyaOBJECTIVES:1. To give entertainment to people of Pakistan and outside the country by arranging different movies, plays and sports programme.2.To keep its viewers in touch with changing circumstances of...

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