Cross Cultural Management Research Essay

4638 words - 19 pages

Running head: CROSS-CULTURAL MANAGEMENT PAGE 1 CROSS-CULTURAL MANAGEMENT PAGE 2
Cross-Cultural Management ResearchUniversity of PhoenixCross-Cultural Management ResearchAs organizations and companies expand operations in the global business arena today, many companies are facing issues of designing and instituting strategic cross-cultural management policies and systems in an effort to enhance business productions and market shares. Riordan Manufacturing is opening a facility in Hangzhou, China for expansion of the company's manufacturing division. Knowledge of the regional culture, laws, regulations, and the inclusion of a workforce consisting of different cultural backgrounds is essential in Riordan's efforts for success. Benchmarking against 3M, Cisco, Dell, Gap, PepsiCo, Starbucks, and Texas Instruments, the intent of this paper is to show best practices and how these companies can provide guidelines for Riordan's cross-cultural management strategies.Texas Instruments, 3M, Starbucks, Dell, Unilever, Gap, Pepsi co, and Cisco valuing employees and the uniqueness of cultural diversity into the core of operations provide for cultural synergy strategies. "Cultural synergy integrates differences and enriches human activities and organizational systems, through collaboration by emphasizing similarities and concerns" (Schmidt, Conaway, Easton, & Wardrope, 2007, p. 59, para 2). Engaging in joint-ventures, mergers, and acquisitions each of these companies presents a global presence providing flexibility of control, and the inclusiveness of employees in problem-solving. Working with the Chengdu city government, Texas Instruments is in the process of purchasing a chip testing and assembly plant in southwest China. Working together Texas Instruments is expanding facilities and market share to meet customer needs, and China is trying to promote investment outside of the coastal cities and provinces, where salaries and the cost of living have been rising rapidly (Business Times, 2010). "A merger can reenergize organizations, break down barriers to change, and provide new opportunities" (Hodgetts, Luthans, & Doh, 2006, p. 215).Implementing a web globalization project in 2003, Dell began establishing standard business methods, document workflow process, and framework for projects across the Americas, Asia-Pacific, Europe, the Middle East, and Africa, through virtual teams. Social interaction among employees began building resources for problem-solving extending to all regions. Enabling best practices and leveraging Internet technologies with integration of global brand management allows Dell to implement central strategies where it makes sense while permitting regions local flexibility when necessary (Lee, 2010) .Unilever and Gap have both made the best of their diverse workforces and knowledge within the organizations to create better solutions, products, and services for their diverse and cultural customers that they serve across the world....

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