Dell Essay

749 words - 3 pages

1. The strategic direction of the company is whether or not it should continue its direct sales strategy or go into retail. How should Dell continue to segment the workstation market? 2. Michael Dell, founder and CEO of Dell.3. Dell added components and assembled clones of IBM computers. To compete with the retail segment, Dell offered the IBM clones to customers through mail order.4. The company?s ultimate success factor has been the continuation of the direct-sell and build-to-order philosophy. Direct selling occurs through ads in computer magazines and telephone calls directly to the company. Build-to-order means that the PC is built only when an order is placed.5. Dell computer introduced the concept of selling personal computer systems to customers on a built-to-order basis, providing direct toll-free support and next day onsite service. The corporate philosophy is to ?cut out the middleperson and sell directly to customers.? Technological Questions 6. Dell focused on its notebook model since it runs dell?s computer unit. Also dell looked into another route, the Internet.7. Dell incorporated an electronic link with its larger corporate customers. Purchases of Dell products can be made directly through corporate accounting systems of a suitably outfitted corporation or institution.8. Dell computer focuses on the server market. Some components of networking are tied to the server, including the components in the box and the network adapters.9. John Medica has driven this change throughout the organization.10. Technology has brought success to the company. Dell currently ranks number four behind IBM forts to move up in ranking by cutting server prices by processor-based PowerEdge network server sales. Dell computer has made stronger efforts to move on its midrange and high-end Pentium Pro processor-based PowerEdge network servers.Quantitative Questions 11. Dell has revenues in excess of $1 million a day in Internet sales. Dell incorporated an electronic link with its larger corporate customers. Purchases of Dell products can be made directly through corporate accounting systems of a suitably outfitted corporation or institution.12. Dell definitely has the financial ability to embark on new technologies that will help them increase and maintain their customer loyalty.13. Quick/current ? there is no information about Dell?s current assets or liabilities in this case.Debt - the company?s...

Find Another Essay On Dell

Dell Case Essay

1148 words - 5 pages Dell Case 1. Dell?s Online Success inevitably resulted in a complete alteration of their business strategy, which focused on making every decision ?customer-driven,? while increasing efficiency across the company. With the formation of the Dell Direct Model, which focused on made-to-order products, a low cost distribution system, rapid lead times, and the maintenance of customer relationships, this new concept needed strong sales and marketing

Dell case Essay

1186 words - 5 pages Case comprehension Dell Computer Corporation was founded in 1984 by Michel Dell, as a result of a growing demand for his pre-formatted hard-disks and upgraded IBM-compatibles. Within a year, Dell introduces its first own-design computer system and in 1989, the company introduces its first laptop. The first laptop introduced did not live up to the Dell standards, and was therefore taken off the market again. Dell had to solve the problem of

Dell Biography

534 words - 2 pages DELL CORPORATIONDell was born in West Houston and applied for a high school equivalency diploma at age eight. He ran a mail order stamp-trading business at age thirteen and sold subscriptions to the Houston Post by telephone at sixteen. Within a year he was named salesman of the month and was earning $18,000 annually for a direct-mail campaign he had targeted newlweds. He turned to electronics in his late teens, when he began building customized

Matching Dell

1799 words - 7 pages profitability in PCs industry with a very smart strategy, similar in a way to the Wal-Mart case. Its direct model allows Dell to sell without intermediates and save those costs. The PCs were shipped directly from suppliers to customers in almost day and half. Dell sold PCs tailored to costumers need, differentiating itself from its competitors.Dell segmented the market focusing mostly in big corporations. I will use the Value Chain-Porter

Matching Dell

1471 words - 6 pages Dell's sales went to large customers purchased over a million $. Since both segments have different needs and wants Dell differentiates between classes.We believe that the initial success of Dell was due to its early use of the internet. Dell's direct sales strategy had attracted the customers and paid off in a short term. In addition, the use of internet created a significant competitive advantage for Dell while its competitors didn't believe

dell ob

8409 words - 34 pages TABLE OF CONTENTS1. COMAPANY OVERVIEW ..................................................... 22.ORGANISATIONAL BEHAVIOUR WITHIN DELL ITS CULTURE .......................................................................83.ORGANISATIONAL STRUCTURE ..........................................94.TYPES ....................................................................................... 125.ORGANISATIONAL CULTURE

Matching Dell

1662 words - 7 pages Competitive StrategyHarvard Case ReviewExecutive Summary: This analysis describes the case of computer and peripherals industry especially the successful management of Dell Computer Corporation which grew twice as fast as its major rivals like Compaq, Gateway, Hewlett Packard and IBM. The case begins with a brief description of the history, product ranges, distribution channels, manufacturing, and marketing of the computer industry in the United

Matching Dell - 9366 words

9366 words - 37 pages Business School. 1 Matching Dell Between 1994 and 1998, the revenue of Dell Computer Corporation rose from $3.5 billion to $18.2 billion, and profits increased from $149 million to $1.5 billion. The company's stock price rose by 5,600%. During the same period, Dell grew twice as fast as its major rivals in the personal computer market and tripled its market share. In the first half of 1998, Dell reported operating earnings that were greater than the

Dell

572 words - 2 pages There is no doubt, that school life can play a major affect on a child's attittude towards school. Some children may portray a negative attitude towards school. For example, parents may not show enough intrest in their child's schoolwork and may not be up to date on their progress either. Another big aspect would be that the child has a lack of resources to use and or may not be availiable to them. I mean if I didn't have any kind of intrest from

Case Study: Dell, Inc

911 words - 4 pages Untitled Case: Dell, Inc. Casey Wilson INSS 720 Company Summary: Michael Dell founded Dell computer at the age of twenty-one in his dorm room at the University of Texas, Austin. Dell's strategy is to build a computer so that the consumer can order it easily. It's build to order strategy has made Dell

Analyse Dell Computer

582 words - 2 pages Company ProfileCompany Name : Dell ComputerLocation : Texas, United States of AmericaType of business : Technology industryStarted at : May 1984Past and Current condition : Dell Computer is founded in 1984 by Michael Dell with USD$1,000. After 5 years, Dell achieved over 500 million sales. On 1996, Dell opened an Internet computer store www.dell.com and it keeps on increasing the profit, it is worth up to 14 billions now.Reason for Michael Dell

Similar Essays

Dell Essay

957 words - 4 pages Michael Dell ?I realized that the computer market war very inefficient. The mark-ups were incredibly high over the cost of materials and the service was very poor? Industry Conditions I think now about personal computer market is shirking period since recession economic and maturity of the product so that Dell must found highly competitive including price, promotion etc. Furthermore, company has to get new treat from merging between HP and

Dell Essay

879 words - 4 pages circuit grew to about 100,000 because of improved microprocessors, a standard operating system, and increased availability of software, disk drives, and cheaper memory. By the time Dell’s portable devices came to the market, portable devices advanced tremendously. Several computer manufacturers began to pop up around that time: IBM, Apple, and Compaq. Dell was founded in 1984 by Michael Dell, who started upgrading IBM compatible personal

Michael Dell Essay

1180 words - 5 pages There were many strong leaders in the 21st century, but the one that stood out to me the most was Michael Dell, the CEO and founder of Dell Inc. Dell Inc is an American computer technology company. Dell is one of the most profitable technology companies in the world. Without Michael Dell and Dell Inc. the computer technology program would not be where it is today. For many reasons Michael Dell is a true leader, and many people should look at him

Dell Case Essay

1148 words - 5 pages Dell Case 1. Dell?s Online Success inevitably resulted in a complete alteration of their business strategy, which focused on making every decision ?customer-driven,? while increasing efficiency across the company. With the formation of the Dell Direct Model, which focused on made-to-order products, a low cost distribution system, rapid lead times, and the maintenance of customer relationships, this new concept needed strong sales and marketing