"For The Fun, Fearless, Female" Analysis Of Cosmopolitan Magainze (Articles And Ads)

940 words - 4 pages

"Sex Tricks He's Never Seen Before," or the infamous, "Sex - 10 Make Him Throb Moves..." Sound familiar? I wouldn't be surprised. Cosmopolitan's provocative headlines are ones that catch everybody's eye while in line at the supermarket. This notorious magazine has been gracing newsstands since 1886. Surprisingly, the magazine itself hasn't changed a bit, aside from the old-fashion hair-styles. The covers still feature the stereotypical model, with blonde hair, blue-eyes, and much slimmer than the average woman. Cosmo offers editorials on how to attain confidence and self-acceptance, and displays advertisements for perfect skin, perfect clothing, and perfect bodies. The magazine delivers these things; however, the ads feature mainly white women in their twenties and thirties promoting the need to attain flawless beauty. Along with articles that focus on finding and keeping a man to maintain happiness, while also striving to be a strong, confident woman. Cosmopolitan's misleading ads and articles for unattainable perfection is creating a false reality for the magazine's readers.Cosmopolitan has been one of the best selling women magazine's for centuries, it tops shelves all over the world. The magazine's slogan: for the "Fun Fearless Female," is addressing the kind of women who would read this kind of magazine. That is, career women in their twenties and early thirties, most likely single, and looking to find and keep a man. Most headlines in the upper-left corners of the covers scream 'sex' by using big bold letters. None of the headlines are concerned with politics, economics, or the realities of the working world. The biggest news is about birth control, or the latest Hollywood stylist. Each issue has new articles that teach a woman to be a good seductress, and lover for her man. While also encouraging her to check out the new fashions that will make her her own person. This kind of 'liberated' woman is fictional and misleading, and makes readers believe that following the tips the articles offer will make them the perfect woman, perhaps like the woman on the cover.Advertising is a very extensive part of Cosmopolitan, seemingly more so than that of the articles. Of the 268 pages in one issue of Cosmo, only about 133 feature articles or other written text. Most of the advertisements in the magazine feature white models. When women of color are shown, they are usually light-skinned. Most of the women in the ads are flawlessly beautiful, with little or no wrinkles, perfect teeth and hair, and waistlines that are well below that of the average woman. If their clothes are visible, the women are usually dressed in a sexually appealing manner. These advertisements in addition to the other content in the magazine send the message that the 'norm' is to be sexy, flawless and thin. In order to become the 'norm', the reader is...

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