Mcdonald's Analysis

712 words - 3 pages

SWOT : 1)Operation : · 牋牋牋牋McDonald's has 29000 restaurants in 121 countries across the world. Every day more than 2.5 million people in this country visit McDonald's.(strength) · 牋牋牋牋The general starting salary of McDonald's for the labour in most countries is just above the minimum wage. (strength) · 牋牋牋牋McDonald's suppliers follow the "quality, value and cleanliness" strategy set by the Company. Great emphasis is placed on traceability systems for all product ingredients to enable controls to be exercised over every link in the supply chain.(strength) 2) Human Resources : · 牋牋牋牋Most of the employees of McDonald's are between 17-21 and they are not highly educated and do not have much experience about the fast food industry. (weakness) · 牋牋牋牋Other benefits that hourly paid employees receive are: free meal allowance, paid holiday, free life assurance, etc. (strength) · 牋牋牋牋McDonald's Diversity policy: Avoiding unlawful discrimination, harassment and bullying. Everyone's opinion is valued and everyone is regarded as equal in status and must always be treated with respect. (strength) 3)Marketing : · 牋牋牋牋The Big Mac is McDonald's flagship product. Other main brands are: Chicken McNuggets, McMuffin, McChicken sandwich, McDonald's Filet-o-fish, McDonald's Vegetable Deluxe and McFlurry. (strength) · 牋牋牋牋McDonald's has been providing united products and services to its customers over the half decade · 牋牋牋牋Customers feel boring and decided to switch to other fast food In order to retain its customers, McDonald's has carried out innovations recently in Hong Kong to offer diversified products and customer oriented service.· 牋牋牋牋For example, other than hamburger and French fries, it provides fried chicken, pizza, soup, spaghetti, special ice cream and sandwiches.· 牋牋牋牋Last October, McDonald's introduced a new product campaign called the "New Taste". McDonald's continuously introduce four new tailor-made food items each month so as to give its customers "fresh feeling". Some examples were the "Shake Shake Fries", Curry Potato Pie and Red Bean Sunday. These new food items will not last for more than three months. This provides its customers more predictable variety.· 牋牋牋牋In December 1999, McDonald's introduced McCafé into its Sheung Wan Branch in Hong Kong.· 牋牋牋牋The products and services that McCafé are greatly different than those sold in McDonald's. It provides European snacks and drinks such as...

Find Another Essay On MCDONALD'S ANALYSIS

Ratio Analysis and Statement of Cash Flow: Wendy's vs. McDonald's

1502 words - 6 pages Cash flow is the lifeblood of all businesses, regardless of size; if a company has no cash flow it would have to cease doing business. For the McDonald's Corporation, cash flow from operating during the time period ending December 2004 was $3,903,600,000. The balance sheet of McDonald's also reveals that the cash flow generated by investing was $1,383,100,000 through December 31, 2004, according to annual data, and cash flow from financial

McDonald's Essay

5236 words - 21 pages McDonalds Field SUPPLY CHAIN MANAGEMENT(McDonald's Canada)TABLE OF CONTENTS (Proposal Outline)Table of Contents………………………………………………………………………..iiList of Illustrations……………………………&hellip

McDonald's Corporation

1746 words - 7 pages ." Baseline 1 Nov. 2006 [Denver, CO] : A01. ProQuest. 14 Oct. 2008. Boudreaux, Richard. "A heated Mc-culture clash; In a city that holds fast to tradition, McDonald's wants a spot in the historic main square." Los Angeles Times (2002): E.1. Doctor, Vikram. "Think globally, act locally | Features | Research." Research-live.com – news, analysis and jobs for market researchers. N.p., Oct. 2001. Web. 26 Oct. 2013.

McDonald's Marketing Plan

1664 words - 7 pages rewards.McDonald's OverviewImage is important and having a good brand results in minimal efforts to successfully sell products. When it comes to the food service industry, McDonald's is the leading retailer with more than 30,000 local restaurants serving nearly 50 million people in more than 119 countries every single day (McDonald's Corporation). Its brand is clearly recognized worldwide.In 1955, a man by the name of Ray Kroc opened the first

McDonald's scientific management

1403 words - 6 pages many evidences which show some New Zealand companies apply the Scientific Management principles in their business operations. McDonald's is one of the world's most well-known and valuable brands and holds a leading share in the globally branded quick service restaurant segment of the informal eating-out market in virtually every country and the leading global foodservice retailer with more than 30,000 local restaurants serving nearly 50 million

McDonald's food PVT

2283 words - 9 pages Service System" in 1948 that established the principles of the fast-food restaurant. However, the company today dates its "founding" to the opening of CEO Ray Kroc's first franchised restaurant, the company's ninth, in 1955. He opened his first McDonald's in Des Plaines, Illinois in April 1955.In 1954, Ray Kroc joined Dick and Mac McDonald's Restaurant at San Bernardino, California. They decided to open up several restaurants across the country.The

McDonald's Organizational Chart

732 words - 3 pages are operated (Mcdonald's, 2013). The current organizational structure has numerous benefits for McDonald’s Corporation. For the purposes of improvement, the organization should further its use of geographic segments. In the recent past, the company has experienced either slow or no growth. In that respect, the organization needs to tailor its product range to different markets. This will assist in capturing attention from the various consumers

McDonald's

571 words - 2 pages History: Adidas AG, one of the largest sportswear corporations which designs and manufactures clothing and accessories in Europe, is found in 1948 and named after the founder Adolf Dassler. In 1960s, Adidas manufactures equipment to help German athletes commit to perform. After Adolf Dassler died in 1987, his wife, Kathe, and his son, Horst, took care of the business. Under the new CEO, Robert Louis-Dreyfus, in 1990s, Adidas was changing into a

McDonald's

1855 words - 7 pages McDonald's Social Responsible PlanMcDonald's Social Responsible Plan 9McDonald's Socially Responsible PlanKwesi Orlando West Technical ManagementEmbry Riddle Aeronautical UniversityAbstractI agree that in modern society, companies and big organizations popularity depends on its social responsibility. McDonald's uses Corporate Social Responsibility as a marketing strategy in the day to day business. It is responsible to create a public persona

McDonald's - Luck or Hard Work

1952 words - 8 pages management style or behavior.An analysis of the leadership style of Ray Kroc, according to an existing leadership style theoryAs I began to investigate recourses and materials about Ray Kroc and other researcher, I began also during reading of McDonald's history to looking for traits and qualities, leadership style, behavior of Ray Kroc. I had a question, how a man who didn't like study, achieve such heights. He hadn't any business education. I

Operations Management: McDonald's Competitive Advantage

2881 words - 12 pages Table of Contents Executive Summary 2 Introduction 3 About McDonald’s 4 Process of McDonalds 4 Operations management 5 Operations managers 5 Operation strategy of McDonald’s 5 Pricing strategies of McDonald's 6 Innovation at McDonald's to improve operations and services 7 Inventory management 8 The Just-in-Time (JIT) Approach 9 Just- in-Time (JIT) Approach in McDonald’s 9 Advantages and benefits of JIT approach 10 Capacity

Similar Essays

Environmental Analysis Of Mc Donald's

705 words - 3 pages Environmental Analysis of McDonald'sIntroductionMcDonald's is one of the most well-known brands in the world, and is associated with burgers and with American-style fast food throughout the world. The company changed the way that Americans--and indeed, much of the world--eats, but the company has also struggled in recent years. McDonald's relies on a vast network of franchisees, and has arranged to buy back franchises that cannot be sold. The

Mc Donald's Case Analysis

1156 words - 5 pages McDonald's Case Analysis I.     Objectives McDonald's mission was to provide customers with quality food at a low price with a focus on the speed, service and cleanliness they received while patroning one of their restaurants. The case focuses on a specific segment of the McDonalds restaurant chain that was opened in 1996, McDonald?s India. This segment of the restaurant giant had a more specific mission/philosophy to fulfill and had

Mcdonald's Analysis

712 words - 3 pages SWOT : 1)Operation : · 牋牋牋牋McDonald's has 29000 restaurants in 121 countries across the world. Every day more than 2.5 million people in this country visit McDonald's.(strength) · 牋牋牋牋The general starting salary of McDonald's for the labour in most countries is just above the minimum wage. (strength) · 牋牋牋牋McDonald's suppliers follow the

An Analysis Of Mc Donald's

1684 words - 7 pages The number one fast-food chain McDonald's is the world’s leading food service retailer with more than 30,000 local restaurants in 121 countries serving 45 million customers each day. The McDonald's History Raymond Albert Kroc 1902-1984, A Salesman Ray Kroc mortgaged his home and invested his entire life savings to become the exclusive distributor of a five-spindled milk shake maker called the Multimixer. Hearing about the McDonald's hamburger