Quantitative And Qualitative Research Approach Essay

1217 words - 5 pages

The issue of quantitative and qualitative research approach has been discussed widely nowadays. Some people believe quantitative research approach is trustworthy than qualitative research approach. This essay will discuss the features of quantitative and qualitative research, and the reason why people believe quantitative research approach is trustworthy than qualitative research approach.

Both quantitative and qualitative researches have been used as research approach recently. (What is the purpose of this para??)(Combine with the first para?)

As Fred Kerlinger (1999) has mentioned about quantitative research, “There's no such thing as qualitative data. Everything is either 1 or 0”, quantitative research approach is an approach which researchers using scientific method such as questionnaires and experiment to collect numeric data to analysis their research statistically. It has been seen as an objective approach that it “seeks precise measurement and analysis of target concepts” (Neill, 2007).  is there Work Cite page? Quantitative research is easy to find differences or variations that result may identify clearly and establish the cause easily. Moreover, the outcome of the research can be applied to other cases and carried out similarly.

Qualitative research approach is individual basis which aims to understand human behavior and reasons. It is an approach which researchers look at biographies, interviews and case studies to collect verbal data and data such as words, pictures or objects to analysis the phenomena in the society. It has been seen as a subjective approach that insists “individuals’ interpretation of the event is important” (Neill, 2007). In the approach of qualitative research, researchers are the primary data gathering instrument, that they need to participate in the research to collect data. As researchers are interested in meaning while conducting qualitative research, the outcome of the research is descriptive. In addition, the research outcome is comprehensive and detailed. (You can say more advantage of using quantitative research approach)

Although quantitative and qualitative research approaches use different method and analysis in a different way, there are similarities between them.

Firstly, most of the researchers need to interact with people during collecting data. As researchers use tools such as questionnaires and interviews to collect data, they must interact with interviewees during the process. Although both of them ask questions in different ways, they are able to arrive at the desired answer through interacting with people.

Besides, although qualitative research used verbal data to proceed their research mainly, sometimes numerical data is used. For instance, to determine how individual feels, opinion data is commonly used in the progress in qualitative research, using numbers one to five to find how individuals feel. It is a kind of numerical data since it produce numerical outcome,...

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