The Changes Of Advertising Essay

1339 words - 6 pages

Over the last 50 years we have become addicted to watching television. It is the way that we get the daily news and how we get our entertainment. But what bugs us the most about watching television? For me, it’s when your watching a suspenseful movie on television and then all of the sudden there is a commercial break. Advertisements are what keep the television station running and funded. But what if there was some device that would allow us to fast forward through all of the commercials and skip the advertisement. Well, there is such a thing, being able to record shows and movies on television and allows us to skip all the commercials. But with this new system of recording shows and ...view middle of the document...

(AdAge) Advertising started to become a big enough deal that there started to become advertising agents that would help you get your ad into newspapers.
In the late 1800’s a new form of communication has developed, the radio. According to the Federal Communications Commissions, the radio was first developed in 1891 and was first used in ships to ensure better reliability in communications. By the early 1900’s, radios began to show up in people’s homes. (FCC) With a new form of technology and a way to communicate, means that there is another way that advertising companies would be able to advertise and get there message across. Back in the early days, at night there wasn’t a lot of entertainment and things that people would be able to do. Family’s spent hours sitting around the radio and listening to people talk. If people were going to sit around the radio and listen to it, what a perfect opportunity for radio stations to play advertisements. And that is exactly what they did. It took all the way until 1922, for radio stations to realize that they could make a profit by selling talk time on the radio. (AdAge) AT&T radio station, WEAF, sold 10 minutes of live airtime to anyone that would pay $100. (AdAge) Advertising on the radio didn’t take off very fast due to The Great Depression, but it revenues by Radio, surpassed revenues by magazines in 1938. (AdAge)
It wasn’t far from the invention of the radio, came the invention of the television. Philo Taylor Farnsworth created the television in 1927. (Emmy TV Legends) It wasn’t until the early 1930’s where there were able to transmit very fuzzy images of music and dance to television, and not until 1939 where there was the first TV studio. (Emmy TV Legends) The first TV studio was created by RCA that was called NBC. (Emmy TV Legends) It wasn’t long after the start of the television came the advertisements that aired on it. Just 3 years after the creation of the TV studio, advertisements for war ran across televisions everywhere. (AdAge) The War Advertising Council, which is now called the Advertising Council, spent about $350 million dollars on promoting and advertising wartime efforts. (AdAge) TV’s were expensive to own. Only wealthy people were first able buy television but by the time color television came along, advertising had completely changed. Advertising companies were able to record their commercials and replay them over the air. In 1988 Sony created a VHS, which allowed television viewers to record television. (New York Times) At first viewers only recorded special news events. Television recording first became popular with the invention of the DVR or digital video recorder.
The DVR first started with the creating of TiVo. TiVo was first released in 1999. (TiVo) With DVR users were able to record practically anything that they wanted to...

Find Another Essay On The Changes of Advertising

The Effects of Advertising Essay

1050 words - 4 pages The Effects of Advertising To advertise is to ‘make generally or public known, to praise publicity in order to encourage to buy or use something, to ask or offer by public notice.’ Advertising persuades, informs, competes and, indeed, entertains. The word ‘advertise’ comes from the French word ‘avertir’ which means ‘to warn’. Many years ago, chemists, barbers, prostitutes, etc would have relied on advertising

The Nature of Advertising Essay

2204 words - 9 pages because it generates jobs, raises awareness for social causes, and leaves us to make a final informative and valued choice. A a multi-billion dollar enterprise and engine for economic growth, advertising drives the economy by generating high income for businesses and creating more job opportunities for 18.2 million of the 126.7 million careers across America (WFA, 2008). The key factor in a free market economy is that adverts produce demand in people

The Influence of Advertising

999 words - 4 pages through emotion and providing a solution, however, the main impact is through a technique called “referencing”. When trying to sell a product or service, advertisements will often include actors that display the same feeling about an item or service that they wish the audience to feel or they will associate the product to a feeling. The managing director of BrainJuicer Labs, a service in the field of advertising and marketing, Orlando Wood, stated

The Popularity of Advertising

2183 words - 9 pages The Popularity of Advertising Advertising is increasing so quickly that it has become unavoidable. Where-ever you go, you can find advertising. For example, it can be found on Trains, Buses, Buildings, Newspapers, Television and even on the side of Football pitches. Advertising also uses a lot of methods, such as Celebrity endorsement, Exotic places, Humour, Catchy slogans and Sex. Advertising has to be strictly

The Techniques of Advertising

1425 words - 6 pages The Techniques of Advertising Advertisings are created to make us buy things. All the companies want to sell their products, because they want to make profit. When a company knows that a product that it manufactures is not very good they do not share that with their customers. On the contrary, they make a very impressive advertising for the product, because all they want is to sell it. Everyone knows that advertising a product is not really

The Changes of Society

804 words - 4 pages women feel sorry for Hester, no one tries to stand up for her. Even though Hester is put through a lot of trouble for her sins she committed, society slowly changes for the better throughout the story for the better. In the beginning of the novel Hester is put on to the scaffold to publicly tell the town about her sins. As Hester is heading to stand on the scaffold, a group of older women talk poorly about her as they believe that she is almost

The Remarkable Effects of Advertising

2486 words - 10 pages How would the world look like without advertising? Imagine, Times Square dark at night without its colorful billboards, football stadiums with blank walls and a set of seats, or having to pay for the content, news and entertainment that we currently get free. Without advertising, and its irreplaceable skill set of combining business and creativity we would have an employment crisis. Modern life would be very different without advertising; I

Advertising: The Art of Persuasion

1788 words - 8 pages Throughout time, companies, websites, and businesses have been using many different strategies of advertising to spread their popularity. Advertising has been around for many years with no intentions of going away. Since the 1600s, advertising has become the foundation of a successful business and have improved techniques by finding new means of advertisement in order to promote products. Although advertising can be both positive and negative at

The Hidden Benefits of Advertising

992 words - 4 pages people affected by advertising? Vitriolic detractors of ads assert that advertisements are a malignant tumor of modern-society, whereas proponents of advertising counter that promotions are the backbone of society. While it is true that advertisements can have some negative consequences, critics rarely mention the multitude of benefits received from advertising. Advertising has helped the building of economies, countries, and our modern-day

The Dark Side of Advertising

2773 words - 11 pages Advertising is a pervasive influence on children and adolescents. Advertising is a mass media content intended to persuade audiences of readers, viewers or listeners to take action on products, services and ideas. “The idea is to drive consumer behavior in a particular way in regards to a product, service or concept” (What is Advertising 1). Many young people view more than forty thousand ads per year on television alone and increasingly are

The Positive Influences of Advertising

1099 words - 4 pages illustrating. Laurence Behrens and Leonard J. Rosen’s portfolio consists of ads that demonstrate various motives (556-594). Based on Fowles’ article, although advertising has some negative aspects, advertising influences people positively by fulfilling the needs to nurture, achieve, and for affiliation. Advertising influences people negatively; it convinces people to purchase unneeded or unhealthy products. People often waste money on items because

Similar Essays

Changes In The Advertising Industry Essay

1166 words - 5 pages , which targets smaller audiences vs. tackling mass audiences. This has aided in people remembering what they hear in the ad as well as having influence on their decisions, which is important to advertising agencies. Lastly a critical part of advertisers making changes is due to mobile technology. Mobile technology and smartphones have become an important way for people to communicate, do business, and live their lives. Mobile technology has enable

How Did Development In Advertising In Victorian And Edwardian Britain Reflect The Social And Economic Changes Which Were Taking Place? You Should

1920 words - 8 pages Victorian & Edwardian Changes Lead to Development of Advertising During Victorian Era, industrial revolution and Great Exhibition brought British into a rich, powerful country. Victorian Era started the economic bloom of British follow by the advance in medical, technology & knowledge (Anne Shepherd,2001). Industrial production increase and product became cheaper. This stimulated the market thus boosts the economy of country. English society

The Evolution Of Advertising Essay

1078 words - 4 pages along with the changes. In 1994, a new form of advertising and getting products and services into the world was discovered: the internet. Online advertising has been growing rapidly. We can see advertisements on almost any webpage we go to. Even if you try to avoid ads, you are bound to find some. This leads us to a crucial part of advertising which is ethics. Advertising has become very dishonorable and unethical. Ads promise you a very cool

The Techniques Of Advertising Essay

703 words - 3 pages The Techniques of Advertising Advertising There are obviously a lot of techniques used for adverting such as getting the attention of the reader or viewer. Advertising has been used for decades; however different techniques are slowly being introduced. As example of this would be that in the 60's, companies had a low budget to advertise, whereas now a days they have multi-million pound budgets to advertise their