The History Of J.C. Penney Essay

1222 words - 5 pages

HISTORY : In 1902, James Cash Penney, in partnership with two other associates, opened the Golden Rule Store in Kemmerer, Wyoming. At the time it was uncommon to charge the same price to each and every customer; however, Penney preached the slogan "one price charged to all," regardless of customers' social status. After buying out his partners (in 1907), Mr. Penney opened two more stores. At present, J.C. Penney has more then 1400 department stores in the United States, Puerto Rico and Mexico, making it one of the largest retailers in the world.MISSION STATEMENT : J.C.Penney's objective is to offer its customer's fashionable, high-quality merchandise at affordable prices. It wishes to serve customers' needs as best as it can, through superior customer service, timely response and convenient locations. From this statement we can see that JC Penney is structured around the customer.POSITIONING STATEMENT : JC Penney wants to provide their targeted customers with "timely and competitive selections of fashionable, quality merchandise with unquestionable day-in day-out value".THE 4 Ps : Product: -High Quality Merchandise (fashion and basic apparel, accessories, and home furnishings).Place: -Department Stores across North America (USA, Mexico, Puerto Rico) - Online catalogue Line of Distribution: Manufacturer > Supplier > Distributor ("JC Penney stores") > End user Promotion: -Web site -Television and Radio commercials -Magazines -Newspapers -Sponsored events -Mail -Quality of customer service Price: -Affordable products that are competitive within their market TARGET MARKET: - Primary Target Market (named Modern Spenders by JC Penney) - Double income family (gender being both male and female) - Between 0 to 2 children Age: 35 to 54 years old Income: Between forty to fifty thousand USD (U.S. dollars) Behaviour: -No strong retail loyalties and relationships -Consumption oriented -Have existing shopping patterns -Not a lot of free time These people represent 27% of the American population and 43% of JC Penney's sales.EXTERNAL MARKET ANALYSIS Opportunities : 1) Increase Online Presence : Ø By lunching a new web site and making it more interesting & easier to use.Ø Include links to our catalog in the web site .Ø Increase advertisement on the net .Ø Launch an advertising campaign .2) Improve Catalog's Outlook : Ø By making a new design for the company's catalog and to make it as easy as possible for the consumer to use and search .3) Expand the Market by Expanding Internationally : Ø By opening Branches in a in markets that they have never been in .Such as Eastern Europe ( Russia , Poland , Ukraine , Slovakia ) And in the Middle East and the Gulf area .4) Promote Events in a local Communities : Ø By sponsoring sport and music events .5) Reduce Rivalry : Ø By selling out...

Find Another Essay On The History of J.C. Penney

The Importance of History Essay

563 words - 2 pages The Importance of History Can anything worthwhile be gained from continued research into historical events? History seen as study of the past is an integral part of many education systems across the world. Many countries spend huge amounts of money and resources to uncover their past. Every year new and new historical sites are uncovered, excavations on those sites are conducted and the result are studied by archeologists throughout the world

The Dustbin Of History Essay

876 words - 4 pages the idea of what history is really meant to be. But sometime the sources that we were looking at can be false, which mean the information is consider as inaccurate, because it’s already a past and we cannot prove if the fact is actual or not. History is what was shape by us, we are the one who form it in every angle way.One of Greil Marcus quote that does really catch my attention is when he discusses about watching a drama and commercial on

The History of Candles

1370 words - 5 pages In the beginning of man-kind the only source of light was sunlight or firelight. Candles delivered an entirely new perspective, allowing us to travel and complete tasks in the night. Up until the 1900’s candles were the only source of light other than sunlight (“The history of candles and candle making from candlewic” 1). Over history there have been many changes and advancements in the candle making process and its uses. At the very start of

The End of History

2154 words - 9 pages In the past decades there has been a revolution in ways of understanding the impact of history on society and its ideology. There is no doubt that liberalism has a major impact on the world today but history evaluates the coming of liberalism as the end to history. The end to history is viewed as such where post war history is the end point to all ideological development of mankind, and the integration of western liberal democracy is a final

The Practice of History

1482 words - 6 pages Historians face a large problem when studying history. Because history cannot be completely value free and objective, examining one source to gain the truth is not possible no matter how detailed it may be. They must call upon many different sources and analyse each one carefully trying to see past any bias and attempting to look at them with as much objectivity as possible. Breaking them up and analysing them intricately is the best way of

The History of Football

904 words - 4 pages History of Football The long history of the well known sport, football, is a very important part of the patriotic culture of the United States of America. But this amazing sport did not start in the U.S. The Gridiron game originated in England. Football did not start as the favorite American sport that everyone knows, it started as rugby. But the sport wasn't always rugby. Rugby started as soccer... etc.. etc.... In Football, players have

History of the NBA

2151 words - 9 pages Introduction I was watching Minnesota’s NBA team when it hit me. I was trying to figure what I should do for a topic on my I-Search paper. Kevin Love was shooting a triple and I knew that I had found my topic; the history of the NBA. I knew that the NBA had an interesting history and that it was one of America’s most popular professional sports leagues. I was aware that there would be endless resources on the topic, so I decided to pursue the

History Of The Internet

1490 words - 6 pages History of the Internet Works Cited Buick, Joanna and Jevtic, Zoran. Introducing Cyberspace. New York, NY: Totem Books, 1995. Crick, Prof. Rex E. E-Mail History. [Online] Available, December 20, 1999. Hafner, Katie and Lyon, Mathew. Where Wizards Stay up Late. New York, NY:      Simon & Schuster Inc., 1996. "Internet." Encyclopedia

The history of republic

1223 words - 5 pages The history of a small town in southwest Missouri has a story of all how it all got to where they are today. This town is Republic Missouri, through the rich history wealthy entireprises on the way this town has made its mark in the history books.Through the history of the rail road through the battle of Wilson’s creek. This town has seen its fair share of action.Today Republic virtualy consumes the area of what was one rail road station and a

The History of Vaccines

2434 words - 10 pages history of diseases. The first outbreak that took place throughout was in Europe, United States, and some in the parts of Asia. In 1919 people believed it would come to an end, but in 2008 they realized what the reason was of why it was so deadly. During 2009 and a year later, there were 12 thousand Americans that died from another flu type, the swine flu. Today the killer diseases from the past are slowly, but fastly creeping back into the society

History Of The Courts

1336 words - 6 pages INTRODUCTION There are many aspects contributing to the history of criminal law: the concept of law, the origin of law, and finally the development of law. Each point is equally important and influential to the maturation of criminal law.CONCEPT OF LAW The concept of law is to protect those who are innocent and to prosecute those who are guilty. Law is the infrastructure of our economic, social, and political lives. It gives

Similar Essays

The Failure Of Ron Johnson As Ceo Of J.C. Penney

1778 words - 8 pages company. He was Senior Vice President of Retail Operations at Apple from 2000 to 2011, where he led a team that created the sleek, fun and functional Apple retail stores that can be found today. Most recently he was hired by J.C. Penney in November 2011 as CEO, where he received a tremendous amount of attention. Unfortunately his actions hurt the company generating negative publicity for him and J.C. Penney thus held his position for only

The History Of Black History Essay

755 words - 4 pages The History on Black History month When I think of the African American culture, I think of warmth and vitality: I think of soul, but I also think of strength and endurance. It has been these qualities given by the most high God to the human mind, body and spirit that to me have presumably characterized a great deal of the African American race in being brought and established here within the United States of America. Therefore, as also to be

The Landscape Of History Essay

1627 words - 7 pages In The Landscape of History, John Lewis Gaddis makes a cohesive argument concerning about the debate over the objectivity of truth by stating “objectivity as a consequence is hardly possible, and that there is, therefore, no such thing as truth (Gaddis 29). The question for objective history has long been debated by numerous historians, and the differing viewpoints of history have led to a transition in our ways of thinking in the modern world

The Study Of History Essay

2434 words - 10 pages The knowledge, varied approaches, concepts, and methods of collecting evidence and interpreting the past are essential to the study of history. These approaches are not static; they evolve as society and culture evolves, and evolution of approaches and methodology is vital to the continued study of history. The tradition of cataloging and referencing is the foundation of traditional history and this is their legacy to the modern practice.The new