Time Inc. Case Study

616 words - 3 pages

Time Inc. has clearly found its success in utilizing both internal and external secondary data in order to help launch new magazines and special issues.
As was mentioned in the case reading, the success of the special edition of People magazine paying tribute to the late singer Selena was essential in prompting Time Inc. to release People en Espanol. By analyzing their own internal secondary data related to the Hispanic market, statistics, and details, which became available from the successful special edition of Time, they were able to tap into a market which had gone unnoticed- but was very much a part of the American fabric.
Time Inc. also used external data in conjunction with the statistics they already had on hand from their own internal sources, in order to launch other successful new magazines. It would not be possible for Time Inc. to find the success they did with magazines such as Your Diet, or Suede, ...view middle of the document...

Moving on from the exploratory stage analyzing demographics, Time Inc. more than likely utilized their findings through syndicated sources, as marketing research firms would be able to give Time Inc. further insight on the trends within the overweight community, as well as fashion and beauty trends amongst the different ethnic groups within the United States. It is possible that Time Inc. used the services of competitive intelligence as another external source as well, in order to gain a competitive advantage over competing magazine giants such as the Meredith Corporation (Better Home and Gardens), and Hearst Magazines (Cosmopolitan).
The United States Census Bureau’s website gives their viewers insightful information on the ever-changing demographics of the American population. Though Caucasian Americans are still the overwhelming majority by making up 77.9 percent of the population, these statistics are dramatically changing, as the United States is projected to be comprised of 47% people identifying themselves as minorities by the year 2050. Time Inc. can use this external secondary data to continue positioning their magazine content by taking a multicultural approach. The bureau also projects that Americans aged 65 and older will more than double between 2012 and 2060 as the baby boomers begin to age. Time Inc. could use this data to launch or reposition magazines that cater to an aging America, featuring articles that are relevant specific to people aged 65 and above. In addition, in the year 2012, the median household income in the United States was still 8.3 percent lower than 2007, the year before the great recession of 2008 came about. These numbers indicate that American have still not fully recovered from the economic blow that hit the nation five years ago. Keeping this data in mind, Time Inc. could either launch new magazines focusing on issues of frugality and economic advice from experts, or incorporate such articles into their existing magazines. A glance at the data published by the U.S. Census Bureau shows just how important secondary data is in understanding ones’ consumer base and catering to their specific needs, as Time Inc. continues to do.

Find Another Essay On TIME Inc. Case Study

Case Study Analysis ABC Inc

1113 words - 4 pages policy booklets would be in place by the June 15 deadline. Mr. Robins however, has failed or neglected to ensure that necessary arrangements were taken before the June 15 new hire orientation. Mr. Robins also failed or neglected to follow up with all pre-requisites before the new hires could begin orientation. The goal of this case study is to look at ways Mr. Robins could have conducted his work habits better and find resolutions to the problems

Case Study for ABC Inc

1919 words - 8 pages IntroductionRobert Mann, who is the new recruiter for ABC Inc., is facing a dilemma. In approximately 15 days (June 15th) the new hires who Robert recruited for Carol Anderson, the Operations Supervisor, are scheduled to attend orientation. Robert believed that everything was ready, but that was not the case. Robert will analyze the situation in order to obtain the best solution to complete the task at hand.BackgroundThe human resources

White Castle Systems Inc. Case Study

1372 words - 5 pages . (2005). Marketing, [University of Phoenix Custom Edition e-text]. New York: The McGraw Hill Companies. Retrieved January 9, 2007 from the University of Phoenix, Resource MKT/551, Marketing Management http://ecampus.phoenix.edu/secure/resource/resource.asp.University of Phoenix. (2007). Case Study 6 White Castle Systems Inc., Retrieved January 24, 2007 from the University of Phoenix resource page for MKT-551, Marketing Management https

Case Study Analyses: The Gap, Inc

1658 words - 7 pages The central purpose of writing this Case Study Analyses on The Gap, Inc. is to identify and isolate key issues and their underlying implications and offer practical solutions and plans for implementing those solutions. This will be done by highlighting the social influences that influence the Gap, Inc. marketing strategy, segmentation strategies with respect to distinct retail markets, and positioning strategies that can be used or changed

Blades, Inc. Case Study Analysis Paper

995 words - 4 pages Blades, Inc. Case Study Analysis PaperFactors of Foreign Exchange RatesExchange rates are the amount of one country's currency needed to purchase one unit of another currency and the foreign exchange market is the monetary nexus between countries that makes it possible for global trade to be accomplished more efficiently than barter. The foreign exchange market is where one countries' currency is exchanged for another because each nation uses

Krispy Kreme Doughnuts Inc Case Study

1130 words - 5 pages Krispy Kreme Doughnuts Inc Case Study Summary In this SWOT analysis, I will delve into the strengths, weaknesses, opportunities, and threats that affect the Krispy Kreme Doughnuts Inc. Krispy Kreme is a highly successful company, whose main product, not surprisingly, is doughnuts. The company went public in 2000, and saw a hugely successful increase in share price immediately after. Vernon Rudolph founded the Krispy Kreme company in 1937

Case Study: Rocky Mountain Advanced Genome Inc

1996 words - 8 pages Case Study: Rocky Mountain Advanced Genome Inc In order to provide an accurate valuation of RMAG, the forecast horizon needs to reach the maturity stage the firm’s growth. The product that will take the longest to be marketed, Human Therapeutics is not expected to be earning revenues for RMAG for 4-7 years therefore to allow these products to reach their maturity in generating cash flows, a horizon for longer than 10 years is recommended

Publix Super Markets Inc. Case Study

1473 words - 6 pages Publix Super Markets, Inc. is a Florida-based grocery chain that has flourished since its inception in 1930. The first store opened in Winter Haven, Florida and to this day Publix has expanded to well over 1,000 stores in Florida, Georgia, South Carolina, Alabama and Tennessee. The supermarket chain now boasts over $25 billion in sales annually (Mujtaba and Johnson, 2012). To withstand the test of time and develop such a stronghold on the

Case Study Analysis of Harley Davidson Inc

2427 words - 10 pages Case Study Analysis: Southwest AirlinesHistorySouthwest Airlines, Originally Southwest Co. was conceived in 1968 by Rollin King and Herb Kelleher as a flight carrier to fly between 3 Texas cities. Southwest Airlines was started originally in Dallas, TX and is still headquartered there today. Although Southwest Airlines has had a small number of different executive officers, and presidents, none seem to have the universal impact and lasting

Case Study of Apple Inc and its Success

1194 words - 5 pages Apple Inc. has been into the electronics business since some decades in the industry. It had built its place in the markets, all over the world through its dynamic strategies that focused on quality and innovation. Apple Inc. has made progress from being a loss making company to being the biggest company in the electronics industry with incredibly high revenues and profit margins. The assignment is going to be based upon Apple Inc.'s case study

Jury Case Study: TiVo Inc. v. EchoStar Corp

972 words - 4 pages TiVo Inc. v. EchoStar Corp. United States District Court for the Eastern District of Texas and the United States Court of Appeals for the Federal Circuit ( 2004 - 2011) Parties : 1-The Plaintiff : TIVO , INC 2- The Defendant : EchoStar Communications Corporation and it’s consortium(Echostar DBS Corporation, Echostar Technologies Corporation, Echosphere Limited Liability Company, and EchoStar Satellite LLC ) Case Introduction Brief

Similar Essays

Abc Inc Case Study

1028 words - 4 pages the time available. First, the case study states the Carl is “hoping to have all new hires working by Julyâ€, the key word here is “hopingâ€. Carl must contact Monica Carrols, the operations supervisor to get a solid deadline for the new hires. On the other hand, Carl’s statement implies that he has time because anytime in July up to and including the last day to have

Auc Scan, Inc. Case Study

1860 words - 7 pages AcuScan, Inc. Case StudyI am newly hired Vice President of Organizational Development, and will be responsible for creating the Organizational Development department over the coming year. This company is trying to find a new product based on their technology, a retinal scanning system, because revenues have been dropping. Two members of the management team have suggested a new product for a new market, but the manager of Product Development has

Abc, Inc. Case Study Analysis

1012 words - 4 pages ABC, Inc. Case Study Analysis Problem At the beginning of April, Carl Robbins was hired at ABC, INC. as a new recruiter. He successfully hired several employees, even though he was fairly new at his job. This was his first recruitment effort that turned out quite well. After this, the Operations Supervisor, Monica Carrolls, tasked Carl to recruit 15 new employees to begin working at ABC in July. So Carl scheduled an orientation to take

Abc, Inc. Case Study Analysis

518 words - 2 pages  ABC, Inc. Case Study Analysis •     Introduction A number of problems were made during the recent hiring process. This case Study is an attempt to identify and recommend ways to improve this process. From the information that has been obtained, I believe that a lack of employee experience and a lack of prior planning and follow up resulted in a failure to accomplish all the tasks necessary to hire the new employees in a