"You've Got Questions. We've Got Answers" The Name "Radio Shack"

758 words - 3 pages

"You've got questions. We've got answers" The name "Radio Shack" is a nautical term that dates back to the invention of the radio at the turn of the last century. At the time, wireless radio equipment aboard ships where generally housed above the bridge in a wooden structure called the "radio shack." The founders of Radio Shack thought the name appropriate for a new retail business that supplied electronic equipment to "ham" radio operators and ships' radio officers. Radio Shack became known as the place to go for the latest technology - and it still is today.Radio Shack is guided by its vision to be the most admired growth company in America. Whether offering the most innovative electronic products, explaining technology in understandable language, providing reliable repair service or simplifying the shopping experience, Radio Shack prides its self in having the answers.Radio Shack has four objectives to support and achieve its vision and mission: First is for their customers: Radio Shack wants to be the top specialty retail brand in America. Second is for their shareholders: Radio Shack wants to lead the specialty retail category in shareholder return. Third is for their employees: Radio Shack wants to be the best company for high-performing people who demonstrate our corporate values; and Fourth is to the community: Radio Shack wants to be recognized nationally as an outstanding corporate citizen.Radio Shack also has three distinct business strategies within their organization: Connecting People with wireless devices and accessories, radio communications devices, and phones. Connecting Places with computers, high-speed Internet, and audio/video. And Connecting Things with parts, batteries, accessories, personal electronics, and toys.Radio Shack has three key strengths that make it one of the most pervasive retail forces in America. It has a distribution network of more than 7,200 stores and dealers, which gives Radio Shack a presence in nearly every neighborhood in America. Its people are a highly trained sales force that is dedicated to demystifying technology in every neighborhood in America. And its products & services are unique and their selection includes many products that cannot be found at other retailers. Radio Shack also...

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